Google Adsense is a successful business model for publishers. It enables genuine content owners to monetize their content through ads served by the Adsense servers.
However, it appears that there is a proliferation of “Get Rich” schemes that are coming up across the globe which are becoming a source of concern.
Some of the schemes provide genuine services such as providing website templates or designing assistance for maximizing ad publications. Such services have a role to play and need to continue.
However, along with the genuine services there are many service offerings where the public are being lured into a membership of a scheme with a promise of “Monthly payments from Google” as if the servies are being used by Google. Such offerors collect some upfront money and use it for developing a website in the name of the member and placing adsense ads in these websites.
Most of these sites display content related to online casinos, pornographic stuff and other material which would attract a matching set of ads.
Though it is possible that these sites attract visitors and provide “Ad Views” and also provide occasional “Click Throughs” etc resulting in revenues flowing to the members in the form of cheques from Google, there is a need to spread a word of caution to those who subscribe to such memberships.
Firstly the member is providing authority express or implied to the service provider to create a website and place certain content there in for the purpose of generating some income for which he does not pt in any effort other than paying the membership fee. These are dummy sites with no real content and Google has every right to treat this as a “Fraud” on the Adsense scheme. It may stop payment and hence the member may lose the promised revenue.
Second and more dangerous aspect is that if the websites display content which are of pornographic type or promotion of legally banned online lotteries or say terrorist related information or distribute virus, then the responsibility for the illegal activity falls on the owner of the website.
I have therefore requested Google Adsense team to clarify on whether they recognize such schemes as “Frauds” and waiting for their reply.
In the meantime, I request Google to strengthen their system of clearing content owners for the purpose of ad sense eligibility and also take action against the service providers who are misusing the Google brand to collect money from the public under the above types of get-rich schemes.
Google needs to accredit genuine service providers who project their service fairly as “Template Creators” and” Advertising Agents”. But those who provide ready made website packages with content meant to take the adsense ads need to be dis accredited. For this purpose Google Adsense should display on the web a list of accredited and banned service providers so that public can use the services of the genuine service providers while avoiding others.
This caution posting has been placed in this forum for the special information of public in India where these schemes seem to be spreading like wild fire.
We have avoided providing the names of the specific service providers but those members of the public who have been lured for such memberships and not getting their payments may report to the undersigned through e-mail naavi@vsnl.com so that it may be brought to the notice of the larger sections of the public.
eCrater Sellers Can Get Traffic and Earn with Google AdSense
eCrater Sellers Can Get Traffic and Earn with Google AdSense AuctionBytes BlogCovering auctions, collectibles and marketplace selling.
AuctionBytes Blog The AuctionBytes Blog has been giving a voice to online merchants since its launch in 2005. Named one of the world's top 30 blogs in 2008 by "Blogging Heroes." Weigh in with your thoughts on the joys and pitfalls of selling online.
I hadn't been on eCrater for a while so I caught up with founder Dimitar Slavov to see what was new. Slavov said he'd like to remind sellers to link their AdSense account with their eCRATER store so that they get more traffic from Google Shopping. (There are a few caveats, like you have to have at least 5 active products, so check the details).
Another thing that's new is they recently launched a Facebook app "that allows our merchants to gain Facebook fans directly from their stores. They can also post their store items to their store pages," said Slavov.
Why wouldn't an eCrater seller want to potentially make more money and get more traffic by not taking advantage of these features? I couldn't think of a reason, other than simply inertia, and finding the time in the super busy task-filled days we all seem to have now.
What I like about eCrater is both its intimate environment, and also that when you create a presence on there, you're not just an online seller, but you essentially have a web store. This enables you to do nifty things like actually make money from the ads that run on your store (with the aforementioned Google AdSense), rather than the owning entity doing all the earning.
I've just started to build an eCrater store, so I'm new to the environment. But while eCrater certainly does not get the massive traffic of an eBay, I like that it's free, you can earn AdSense money, and also that Google Wallet is available as a payment option.
Google Rolls Out New AdSense Settings and My Activity Page
As you already know, Google stores large volumes of data from its users. And now it wants to make it easier for you to control your data among your devices thru AdSense ads.
Wired reports that Google users will soon receive an opt-in update for security settings on Google services.
If you choose to opt in, you are giving Google permission to use all information associated with your account, including Google Search, Chrome, YouTube and other Google services.
Google will reportedly use the data gathered to provide better ads for you across the Web.
Previously, the Internet giant used data and cookies from its services to deliver customized ads. Now, it will expand this to AdSense ads across the Web.
The new setting will change it, with some real benefits.
Users who opt in will have better control on how ads work across devices that are signed into their Google account.
If your search for a particular term keeps following you across the Web, you can remove all its instances across the Web, rather than do it manually for all signed-in devices.
A more relevant update for daily use is the unified My Activity page for all Google services that deliver ads.
The My Activity page bundles all your history on Google Search, your video views on YouTube, your cards on Google Now, and sites you’ve visited that serve Google ads.
In Google Now, the history consists of cards for browsing or deleting. Or you can delete all items under a specific topic or date range.
The My Activity page links to other pages that show the data Google has collected, including device information, location, music ID and more.
Google promises to avoid from sharing user data and allow users to make changes with the type of information shared from the My Account page.
All things considered, it’s best that you keep settings as-is if you value data privacy, as Google will most likely gain more from this update.
If an all-inclusive search history and more granular control over ads makes you feel better, you’ve got the option to opt in.
As much as we’re all excited about using the new setting and My Activity page, the fine-tuning will roll out worldwide gradually in the coming months.
Got something to add to this article? Drop a comment below.
Five brief but helpful tips for Google AdSense placement
AdSense is an advertising service provided by Google that gives webmasters a free and relatively simple way of earning money through display advertising on their site.
Of course the terrain of display advertising in the last few years has become a rocky place. With more and more people subconsciously becoming used to ignoring display and the rise of other content-led marketing methods.
However, display ads can theoretically bring in revenue if they are targeted properly and are relevant to the user, context and device.
And now that 21% of internet users globally only use their smartphone to access the internet, spurring Google to strengthen its mobile-friendly algorithm, it’s critical for all businesses to optimise their advertising for mobile.
AdSense has recently issued its own report on tips for mobile web success, and in among the general advice and lovely graphics, there are some brief tips for ad placement that you may not be aware of, so let’s take a quick look at them now.
As the report says, you should focus on creating “a flow between your content and the ad placements.” Basically your ads should feel like part of the user experience, and served when your visitors are most receptive.
The following tips are taken directly from the report…
Tip #1
When using enhanced features in text ads, decrease accidental clicks by moving the ad units a minimum of 150 pixels away from content.
Tip #2
Think about peeking your ad units above the fold for a great UX while maximizing revenue potential.
Tip #3
Potential eCPMs increase when you swap 320×50 for 320×100 ad units.
Tip #4
Anchor social links to make sharing easy.
Tip #5
Use the 300×250 ad unit for a potential increase in fill rates and eCPM.
Of course all these tips merely apply to AdSense display ads. There are many more pitfalls to be aware of when using other ad formats, especially if you use full-screen app ads on mobile sites, which you will be punished for.
And much of this is moot if you don’t have the fundamentals of mobile optimisation correct in the first place.
So your site needs to be responsive or adaptive to every screen size, the page speed needs to be fast, content should be easy to read… in fact, you should definitely read our comprehensive guide to mobile optimisation for more details.
Related reading
We all know the importance of imagery, especially on mobile. However, the focus on icons and the fear of oversized pages has caused many designers to forget the power of pictures.
Look, I’ll level with you, I’ve pretty much just spent the week staring open mouthed at the internet while one more UK political crisis collapses into the next. You probably have too.
Recently I’ve been reading a lot about the effects beacons and proximity marketing may have on search strategy.
What does link-building look like right now? What tactics work? Is it all abut quality content or do more shady tactics still get results?
Google launches AdSense Labs for publishers to test new features
Top news and emerging ideas in display advertising, delivered every Monday.
On Wednesday, Google launched AdSense Labs to give publishers access to test newer features, kicking off with two Labs: Show fewer ads and Inline ads.
The Show fewer ads lab lowers the number of ads shown to users by at least 10 percent. Publishers can, in turn, expect to see a drop in revenue, but a drop Google estimates will be “negligible,” or less than one percent of revenue, because the focus is on eliminating ads that are likely to be deemed of lower value to a publisher’s visitors.
Inline ads are dynamically inserted mobile website ads sized 320×100. They appear as users scroll down a page and don’t require programming on the publishers’ end.
AdSense publishers will find Labs under the Optimization tab. When more tests become available, Google will add them to Labs.
About The Author As Third Door Media's paid media reporter, Ginny Marvin writes about paid online marketing topics including paid search, paid social, display and retargeting for Search Engine Land and Marketing Land. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She provides search marketing and demand generation advice for ecommerce companies and can be found on Twitter as @ginnymarvin.
keywords:google adsense, google security settings, google settings, my activity
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